Just because you like popular culture, doesn't mean you're superficial.
The heroes of today offered us by the media are washed up reality TV 'stars', music artists void of talent or online sensations enjoying their 15 minutes of fame. This deconstruction of high-and-low forms of art make the contemporary cultural wasteland a rather interesting point in history to show reflect, and have a little laugh.
Cheers to a postmodern appreciation of trash culture.